There was a time when brands had one go-to strategy for winning consumer hearts – quirky, animated mascots that became as iconic as the brands....
Advertising industry veteran and creator of the iconic Amul Girl and the ‘Utterly Butterly’ campaigns, Sylvestor da Cunha has passed....
Adman, writer, brand strategist, educator, entrepreneur, industry observer – MG ‘Ambi’ Parameswaran, Brand Strategist and....
