With the ICC Champions Trophy gaining momentum, advertisers are stepping up to the crease, ready to play their biggest innings yet. JioStar has....
The Union Budget 2025 presents a significant opportunity for the advertising industry to align with broader economic goals while addressing....
The gaming industry has rapidly evolved from mere entertainment into a powerful cultural and economic force, influencing the digital landscape in....
As brands strategise for the festive season, there’s a noticeable shift in how they are targeting the younger generations – Gen Z and Gen....
Groupe SEB India Pvt. Ltd – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF....
Antara Senior Care, a pioneering brand known for creating an integrated care ecosystem for seniors with offerings across independent senior....
The Patanjali case has turned the spotlight on misleading ads and the deep concerns that they raise. In an important order on May 7, 2024, the....
In an exclusive interview with Adgully, Naresh Gupta, Founder & Managing Partner of Bang In The Middle, reflects on the 12-year journey of the....
The break-neck speed at which events happen and are made viral on social media have led to a rush among brands and agencies in being the first to....
The landscape of media agency pitches in India has been a topic of intense discussions and also a bone contention, particularly concerning the....
Bang in the Middle's recent social media post regarding Medanta has ignited widespread discussion across various social media platforms and news....
In the ever-evolving landscape of advertising, mid-size and independent agencies are proving their game by consistently delivering impactful....
