Dolly Jha has stepped down from her role as Chief of Product and Research at BARC India, a position she assumed in May 2023. Announcing her departure....
Dolly Jha, who has recently quit Nielsen as the Managing Director, is all set to join BARC, as per media reports.
As per the media reports, she will....
Dolly Jha has stepped down from her role as Chief of Product and Research at BARC India, a position she assumed in May 2023. Announcing her departure....
Dolly Jha, who has recently quit Nielsen as the Managing Director, is all set to join BARC, as per media reports.
As per the media reports, she will....
All about TikTok as a business platform for brandsTikTok, the short video sharing app from Bytedance, has been on a roll in India. The app has been....
Nielsen India last week launched Custom Mix Modeling (CMM) in India. The ROI measurement solution enables FMCG advertisers to evaluate the impact of....
Since 2014, ad spends in India have grown 12%-15% CAGR. In this period, India is the only large market where all media, traditional and digital, have....
