Lotte India, a leading confectionery brand in the country, has launched a major Rural Van Campaign as part of its 'Love & Lotte' initiative. This....

In the age of sophisticated mass media marketing, why do brands still bother with on ground activations? Answer. To bring a smile on the....

LOTTE India Corporation Ltd., celebrates this Father’s Day with two digital campaigns -#PauseToSurprise [Lotte ChocoPie] and #ArgumentsWithDad....