With the holiday spirit in the air, McDonald's India (West & South) is marking a significant milestone - the first anniversary of its widely....

Loco, world’s leading independent esports and live game streaming platform, has introduced the Loco VIP program, to redefine the way users and....

In a consumer-driven world, rewards programmes are becoming increasingly popular among Indian millennials owing to the deals, discounts, cashback and....

Although nascent, loyalty programs in India have evolved beyond discounts and coupons. Today, we see programs spanning every industry, from....