Marketing Strategy

The city came alive as Bollywood heartthrob and PartySmart Brand Ambassador Aditya Roy Kapur unveiled PartySmart Gummies, marking a first-of-its-kind....

Authored by Dr. Siddharth Chaturvedi, Chancellor, Scope Global Skills University In this new age of digitalisation and artificial intelligence, the....

The Indian Garage Co, India's homegrown fast-fashion D2C brand, is all set to create a historic business milestone with a Rs. 600 crore GMV by the....

Allen Career Institute Private Limited (“Allen Career Institute” or “Allen”), India’s pioneering education company, has....

India’s No.1 audio and wearable brand and one of the largest D2C players in the segment, has partnered with Shopalyst to make its product....

Summer fun is back, and Dubai is inviting Indian family travellers to experience an unforgettable getaway enriched by the best offerings of the....

Zee Entertainment Enterprises Ltd. (ZEEL), a leading media and entertainment powerhouse, recently concluded a first-of-its-kind Codathon event -....

In an effort to drive awareness around online safety, WhatsApp’s recent marketing campaign titled ‘Stay safe with WhatsApp’ aims....

Fast food restaurant chain, Subway India, has launched a quirky outdoor campaign “Subway Twogether Deal” in Lucknow. Multiple hoardings....

Ador Welding, one of India's leading welding and cutting solution providers, has announced the appointment of Integrated Communication and Marketing....

Sawansukha, a homegrown legacy jewellery brand, has just unveiled the all-new collection of jewellery, Bind Runes, specially designed by fashion....

Bconnect Communication, a new-age integrated media and public relation firm based out of New Delhi, announced the appointment of Ankit Sawhney as....