Privacy Sandbox

Publishers and agencies have numerous questions for Google regarding its decision to hold off on unilaterally removing third-party cookies in....

After years of delays, Google has abandoned its plan to eliminate third-party cookies in its Chrome browser. These cookies are widely used by....

Authored by Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab The countdown has begun with Google Chrome....

On January 4, 2024, Google will launch a new browser feature named Tracking Protection, designed to enhance user privacy by automatically restricting....

IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups that will play a....

Google published a blog post highlighting the progress towards scaled testing of the Privacy Sandbox for the web before the planned deprecation of....

Google's web browser Chrome has delayed its block tracking cookies until next two years, 2023, the company announced in their blogpost on....