RoI

Adbuffs, a pioneering performance marketing agency for high-growth D2C brands has recently secured the performance marketing mandate for Plush, the....

As Mother’s Day approaches, Skimlinks, a Taboola company and the world's largest commerce content monetization platform, unveils key insights....

Authored by Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media Programmatic advertising has emerged as a game-changer in the....

While 92% of brands acknowledge the importance of measuring influencer performance for ROI assessment, identifying the right influencers remains a....

Uber´s advertising division and Uber India have today announced the official launch of Journey Ads, a first-of-its-kind advertising option for....

JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The platform received 1300....

Kaizzen, a leading independent integrated communication and marketing agency, has strengthened its Digital operations, with the appointment of....

Mindshare India, GroupM’s flagship agency, today announced the appointment of Gopa Menon as the Digital Head, South Asia. In this role, Gopa....

Local targeting or geo-targeting is increasingly becoming important for brands and agencies in giving out the right message to the right place and at....

As part of our latest series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and....

Building on The ROI Agency positioning, Zenith recently unveiled a new global approach to communications, supported by a relaunch of the....

Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and....