Authored by Shahid Hussain - National Creative Director/Head, BEI Confluence Communication Ltd India's advertising scene is experiencing a....

BEI Confluence, a leading independent agency in India, has announced a strategic addition to its leadership team with the appointment of Shahid....

Parle Magix is a cream biscuit brand from Parle Products, India’s largest food company. This is a hyper-active category with every player....