Soumya Mohanty

Pioneering marketing data and analytics business, Kantar launches the Brand Inclusion Index (BII), a global study which reveals that 75% of consumers....

Kantar, the world’s leading marketing data and analytics company tested more than 12,000 creatives for its clients around the world in 2023.....

In a country as diverse and multi-cultural as India, advertising that caters to this diverse population is surprising flat in its representation.....

Kantar, the world’s leading marketing data and analytics company tested more than 13,000 creatives for its clients around the world in 2022.....

In today’s experience era, the majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a....