Advertisers

Forget millennials, Gen Z is the new golden goose for advertisers. With a staggering $450 billion in spending power, this tech-savvy generation is....

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video....

LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic....

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its state of retail....

Elon Musk, the owner of 'X' (formerly known as Twitter), is taking measures to entice advertisers back to the platform. To achieve this, he is....

Join professionals at the highly anticipated 'Brands & Entertainment' taking place at Taj Lands End, Mumbai on the 14th & 15th of June, 2023.....

JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The platform received 1300....

Meta, the parent company of Facebook, has unveiled new AI-powered tools and features for advertisers and marketers. The company has introduced a new....

In a UK first, advertisers on Channel 4’s streaming service are set to take part in an experiment to see if fewer adverts from a single brand,....

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions....

Twitter plans to collaborate with ad verification companies Integral Ad Science and Doubleverify, to identify whether the ad is being seen by a real....

Authored by Ms. Aanchal Gupta, Co-Founder & Director, QuantaFi Digital People with tonnes of entertainment options at their disposal have....