In a captivating exploration of consumer attention, a study by Playground xyz sheds light on the power of "optimal attention" for brand success. This....
In the realm of advertising, quirkiness is often extolled as a virtue for crafting the most memorable and well-remembered ads. Campaigns such as the....
Wavemaker, the media partners for Netflix India, has created first-of-its-kind musical association for the launch of the most awaited season 4 of....
India’s leading wearables brand*, boAt, has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that shines the....
In a captivating exploration of consumer attention, a study by Playground xyz sheds light on the power of "optimal attention" for brand success. This....
In the realm of advertising, quirkiness is often extolled as a virtue for crafting the most memorable and well-remembered ads. Campaigns such as the....
Wavemaker, the media partners for Netflix India, has created first-of-its-kind musical association for the launch of the most awaited season 4 of....
India’s leading wearables brand*, boAt, has rolled out a new campaign promoting its Alexa Built-in smartwatch, boAt Xtend, that shines the....
The global fashion industry produces 13 million tons of textile waste each year, 95% of which could be reused or recycled. Many brands around the....
BBDO Singapore and electriclime° partnered with Audi to create a three-part digital content series to showcase their new high-performance compact....
Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today announced the launch of its new digital brand campaign #KaroLifeKiSearchShuru, delving....
Zivame, India’s No 1 intimate wear brand, announces the launch of its unique property - ‘UNHOOKED’; featuring 8 beautiful women,....
A sunny Saturday morning of February was little different at a posh IT park at the Andheri, Mumbai. The hustle bustle of the offices, employees and....
It’s Engineers’ Day again. And Tata Tiscon is back with its fourth story in the brand’s digital film content series, that started....
With Anil Kapoor as its brand ambassador, Asia’s SmartGRID mattress pioneers and advocates of the sleep-tech movement in the country, The Sleep....
Students and young working professionals from across the country join #DNAFightsRape initiative to make India Rape Free, as India enters its 75th....