Festive Marketing

This time of the year marks one of the most crucial periods for businesses, as consumer sentiment is at its highest, with spending patterns....

This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the....

This festive season will be better than 2019 and 2020, affirms a buoyant industry Since the pandemic struck, there has been a sea change in the....

With the festive season on full swing and the market – both offline and online – agog with deals, discounts and new launches, consumers....

India’s #MeToo juggernaut: A cautionary tale & a catalyst for clean-upThere is light at the end of the tunnel as several media and....

With the festive season on full swing, marketers have increased the tempo of their campaigns and initiatives. As in the last few years, this year,....

The Media and Entertainment Industry is now on the road of recovery after facing a trough due to fallout of major regulatory interventions. According....

Market sentiment is expected to be buoyant during the festive season this year after a subdued period for the last two years post demonetistion and....

The festive season is yet to kick in full gear, especially after a very subdued Onam this year owing to the devastating floods in Kerala. However,....