Kantar

Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they assert their....

Kantar, a marketing data and analytics firm, recently published its latest Entertainment on Demand (EoD) data and analysis on the global video....

Kantar has released the 12th edition of its annual Brand Footprint India report today. The report ranks the Most Chosen (in-home &out-of-home)....

Pioneering marketing data and analytics business, Kantar launches the Brand Inclusion Index (BII), a global study which reveals that 75% of consumers....

Kantar, the world’s leading marketing data and analytics company tested more than 12,000 creatives for its clients around the world in 2023.....

Kantar, the world’s leading marketing data and analytics company today introduces Kantar AI Lab, led by Chief AI Scientist Ashok Kalidas.....

Kantar, the leading marketing data and analytics company, has introduced the Blueprint for Brand Growth, an analysis of more than 6.5 billion global....

Netflix's ad-supported plan is experiencing explosive growth, boasting 40 million global monthly active users – an eight-fold increase from....

Kantar, the world's leading marketing data and analytics company, today introduces the Blueprint for Brand Growth, an analysis of more than 6.5....

Kantar is bringing brand lift measurement studies to LinkedIn CTV Ads, a new offering building on the success of In-stream Video Ads, which are....

Kantar, a renowned global leader in marketing data and analytics, explores the dynamic AI market, providing valuable insights for brands. The AI wave....

Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE* data shows that AI is already....