Media Buying

The recent Competition Commission of India (CCI) raids on major media agencies have sent ripples across the advertising and marketing industry. Media....

Before we jump into the how and why, let’s see if you have heard of names like Debojit Bhattacharya, Tithi Das, Yash Singh before? Let us....

OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, India’s first outcome-based, AI-backed media buying tool focused....

Credibility and integrity of TV news channels has come under increased fire. Veteran ad man R Balki questioned the toxic role of news channels in the....

With platform agnostic media consumption on the rise, 360-degree media campaigns have become the mainstay of most marketing plans. It’s not....

Khadim’s, one of the leading footwear brands in India, has partnered with Social Beat - one of India’s top digital marketing solutions....

Auburn Digital Solutions, has recently been appointed as the digital media buying agency for Snapdeal, India's leading online marketplace. The....

Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance....

Sanjay Mehta, Co-founder & Jt. CEO of Social Wavelength has been in the Digital domain for nearly 17 years. He was one of the few industry....