Moment Marketing

Centuary Mattress, India’s sleep specialist, announces that its groundbreaking “Qoolest Sleep Concert” event has claimed the....

The break-neck speed at which events happen and are made viral on social media have led to a rush among brands and agencies in being the first to....

SOCIAL, one of the prominent food outlets recognised for its local taste infused with a dash of pop culture, recently collaborated with ex-Mirchi and....

While Zomato has recently received allot of flak for it's recent campaigns lately for its campaigns with Bollywood Actors Hrithik Roshan and....

Gudi Padwa, a Hindu tradition followed by everyone in the country for years, is especially known to be a New Year for all the Marathi's and....

On Monday, Google services including Gmail, Google Drive, Google Meet, Hangouts, and YouTube were temporarily down globally. The services were down....

Authored by Shashwat Das, Founder, Almond Branding The advertising and branding world has become really dynamic especially with digitalization and....

Vijayadashami also known as Dussehra is a major Hindu festival celebrated at the end of Navaratri every year. The underlying message on this day is....

Indian Premier League (IPL) dominates social media with consumer brands launching several witty campaigns to engage with their consumers. However,....

Take the Covid-19 outbreak seriously because brands are. Leveraging moment marketing once again, some brands have entered the #CoronaVirus....

India celebrates her 71st year of Independence and brands take on this moment with patriotic spirit. From Right to Entertainment, Right to Happyness,....

On 27th July, a video of an Indian family taking off with accessories from a hotel in Bali went viral on social media. With 5.2k Retweets and 7.5....