Performance Marketing

Adobe has announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that empowers brands....

Authored by Amitek Sinha, Co-Founder and COO, ETML With the constant advancements in technology and specifically in the digital space, marketers are....

Authored by Abhishek Maity, Co-Founder, Adbuffs“How much data is too much data?” is a question that I keep asking every day.The advent....

Adbuffs, a pioneering performance marketing agency for high-growth D2C brands has recently secured the performance marketing mandate for Plush, the....

Authored by Saijal Jain, Media Buying Manager, Adbuffs With an accelerated digital adoption across industries, customer behaviour has undergone a....

Momentus Digital, India’s leading Unified Media Advertising Partner, expands its global management with the addition of Sandeep Sabharwal as....

Prohed, the digital marketing agency has successfully secured the digital mandate to enhance the performance marketing strategies for the Indian....

Sunstone is a student-first higher education & services provider working towards making the youth employable & connecting them with desired....

Authored by Amit Thakkar, Founder & CEO, Blufig Performance marketing is an incredibly essential tool for B2B companies aiming to drive growth....

In the dynamic world of brand development, technology serves as a powerful toolkit, revealing critical insights into customer behaviour. The....

The Advertising Club today announces a partnership with India’s leading marketing and communication management institute, MICA – The....

Authored by Shashi Bhushan Singh In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for success.....