The Influencer Marketing world has gone through the roof in the last 4 years. There was a time when you needed to be someone big or connected to....
Disney Star Network announces the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav....
With the Market Research Society of India (MRSI) announcing the adoption and implementation of its latest Socio-economic Classification System,....
When it comes to market focus for brands and marketers, the North, West and South markets have always had a dominant share. The East and North-East....
Rajiv Dubey, Senior General Manager - Head Of Media, Dabur India, has started a Change.org petition, requesting Prime Minister Narendra Modi’s....
“FMCG brands have to find their route to consumers through newspapers, which will work very well if used properly.” While globally the....
