Tv Advertising

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings....

The holiday season is one of the most important moments of the year for marketers. This applies to both brands that sell offline and online. What to....

Disney-Star India has sold 128 per cent of the ad inventory on TV for the broadcast of the 13th edition of the Indian Premier League (IPL), highly....

The News genre registered a 19 per cent rise in Ad Volumes in Week 31, compared to Week 23, as per the 9th edition of TAM AdEx’s....

Advertising volumes on television grew to reach 63,000+ hours in June-July’20, as per the 9 edition of TAM AdEx’ ‘Television....

After a restricted existence during the 3-4 months of lockdown, India has now entered the unlock mode. While brand activity remained muted during the....

TV Ad Volumes during the last 6 weeks have shown a stable trend. Average Ad Volumes/Day in July’20 (till July 18) grew by 5 per cent compared....

Continuing with its analysis of TV advertising in the COVID-19 era, the 6th edition of TAM AdEx’s report reveals that TV Ad Volumes continued....

TV advertising has reached near normalcy levels in June 2020, with ad volumes on television back on track, as per TAM AdEx report. The report reveals....

India’s entertainment and media sector is expected to grow steadily over the next four years as per PwC’s Global Entertainment &....