Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology....

Warner Bros. Discovery has launched Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions....

Warner Bros. Discovery today announced that the company will partner with Comscore and VideoAmp to enable alternative currencies for national....

VideoAmp today announced it has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment....