Warc

Over the past two years, WARC, the definitive voice on global marketing effectiveness, and The Times of India Group, the country's leading media....

As we approach the second half of 2024, the global advertising landscape is poised for remarkable growth. WARC’s latest report predicts a 10.5%....

Retail media advertising spend is estimated to reach $153.3bn worldwide in 2024, as per WARC’s latest analysis. The continued....

Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key....

The Cannes Lions International Festival of Creativity will be launching the Luxury & Lifestyle Lions, and will discontinue with Mobile Lions. The....

New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of....

Diversity, inclusivity and social justice is cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being important to....

As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has gained value and influence, but....

Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half....

WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....

A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....

WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together....