The festive season is about connecting hearts and minds. ‘WebEngage,’ a full-stack Retention Consultancy, has redefined this connection by launching “The State of Festive Marketing Report 2024.” During this vibrant time, brands engage consumers through innovative pre-festive campaigns, interactive festive promotions, and thoughtful post-festive follow-ups. However, many marketers struggle with customer retention once the celebrations end, facing challenges like customer drop-off and intense competition. The report reveals that 70% of marketers struggle to retain customers post-festive season. Hence, it provides actionable insights and effective strategies to navigate these hurdles, ensuring meaningful connections established during the festive season thrive long after the celebrations.

Ankur Gattani, Chief Growth Officer at WebEngage, stated, “The festive season offers brands a unique opportunity to acquire new costumers and also bring back a lot of inactive users. However, you do want to squeeze everything you can from the lifetime value of customers acquired and re-activated. Our strategy includes pre-festive planning, segmented messaging and treatment during the festivities and meaningful post-festive follow-ups and dashboarding of insights. Our report highlights how brands can leverage emerging trends and data-driven strategies to enhance their seasonal marketing efforts. With the right channels and personalized engagement, brands can substantially boost marketing ROI from the festive boom.

The findings in this report stem from consulting over 250 renowned industry insiders and shoppers who live and breathe festive marketing. Here are some key insights from the report:

1. Attraction Factors: Prices, new launches, and user experience were identified as the primary factors that make festive campaigns most appealing to consumers. Brands that offer attractive pricing and exciting new products are more likely to capture consumer interest and drive engagement during the festive season.