21N78E brings C.I.D.'s ACP Pradyuman to Reliance Digital's sale campaign
Reliance Digital recently launched an engaging campaign to promote its Digital Black Friday Sale, conceptualized by 21N78E Creative Labs. Riding the wave of nostalgia and pop culture buzz, the campaign features the legendary Shivaji Satam reprising his iconic role as ACP Pradyuman from the much-loved show C.I.D., which has been making headlines with its second installment. By tapping into this nostalgia, the brand has ignited a frenzy across the internet, drawing in fans of the detective series and bargain hunters alike.
With the campaign theme centered around mystery, who better to lead the charge than the master detective himself? The campaign builds suspense with vignettes of people across the country acting SUS. From checking credit card balances to packing full-sized bags and searching for spacious cars, everyone seemed to be gearing up for something big—but what?
As the mystery deepened, ACP Pradyuman stepped in to investigate. Following the trail, he arrived at a Reliance Digital store and discovered the answer: the Digital Black Friday Sale! The deals were so incredible, they almost felt like a steal. The sale offered up to ₹10,000 instant discounts on leading bank cards across a range of electronics, leaving everyone scrambling to make the most of it.
The campaign video has garnered raging views, delighting fans with ACP Pradyuman's comeback and creating excitement around Reliance Digital's offers.
Also Read: SOTC Travel appoints 21N78E Creative Labs as its creative agency
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