23 new categories, 83 new brands advertised in first 13 matches of IPL 2025

After a strong start, where ad volumes were up 7% after the first five matches, IPL 2025 ad volumes soared by 12%, surpassing previous season’s 13-match benchmark, as per a report by TAM Sports.

Moreover, after the first 13 matches, IPL 2025 has seen a big brand surge – 13% rise in categories, while the number of advertisers has jumped 31%, signaling a confidence in IPL’s mass reach.

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IPL 2025: 29% growth in advertisers, ad volumes up 7% after first 5 matches

In IPL Season 18, the Mouth Freshener category dominated with total ad volumes.

Collectively, the top five categories accounted for more than 40% of the total ad volumes. Ecom-Gaming, Mouth Freshener, and Cellular Phones–Smart Phones emerged as recurring leaders, featuring among the top five categories in both IPL 18 and IPL 17 for the first 13 matches.

Notably, two of the top five categories in IPL 18 were from the Food & Beverages (F&B) sector.

The top 5 advertisers in IPL 18 contributed 28% of the overall ad volumes, with Parle Biscuits taking the lead. Sporta Technologies and Vishnu Packaging (Vimal Elaichi) continued their strong presence, appearing among the top advertisers in both IPL 18 and IPL 17.

Among the leading advertisers, Parle Biscuits secured the top position in all the 12 matches except the opening game.

23 new categories and 83 new brands advertised in the first 13 matches of IPL 18 compared to same number of matches in IPL 17.

Among the 83 new brands, Parle Platina Hide & Seek was the leading brand, followed by Rajshree Silver Coated Elaichi.