24% Surge in viewership in 4th week of KBC, reaches 20 GRPs

Kaun Banega Crorepati, in its 16^th season, continues to solidify its position. The viewership of its original airings soared by 24% (16 GRPs to 20 GRPs) in its fourth week and the non-fiction show has registered a growth of 18%, averaging 1.1 TVR in Wk 36. Its recent Olympics-special episode featuring Manu Bhaker, who took the hot seat with bronze-medallist Aman Sehrawat rated 1.3 TVR. The heartwarming episode featuring Banti Vadiva, from an Adivasi community of Asadi, in Madhya Pradesh, drew an overwhelming response, reflected in its rating of 1.3 TVR, capturing the hearts of millions of viewers. Throughout the season, the program pays tribute to an array of exceptional individuals, from global champions who bring glory to India like Manu Bhaker and Aman Sehrawat to selfless healthcare pioneers like Drs. Ajay and Rani Bang, who have transformed lives through their tireless dedication in remote areas.

Data Source: BARC HSM Urban 15+ (Week 33 to Week 36, 2024)

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