4 musketeers partner to launch LIQVD ASIA

Ex-Starcom MediaVest, National Director, Arnab Mitra along with Zubin Nalawalla, RJ 107.1 FM and Ex-Business Head, Edelman Digital, Archit Gadiyar, Writer, Ex DDB Mudra and Mayur Sethi, Ex Havas Digital and Founder, MP09Digital launch LIQVD ASIA, in Singapore and India, Asia’s 1st experiential multicultural marketing entity to create meaningful connections for the world’s largest brands.

The new firm counts 3 offices in Mumbai, Indore and Singapore with 28 staffers, (including the promoters) already on board setting up the white rooms (as they call their offices) extending experiential marketing solutions to the early adopter brands.

The creation of LIQVD was spurred by the desire of the founding members of cross cultural backgrounds to build a truly integrated marketing company focused on delivering groundbreaking experiential solutions backed by technological relevance with clear and highly measurable metrics.

LIQVD counts among its mentors, senior veterans of the Interactive Marketing community. Rajeev Bala, a senior executive at Havas Media hopes that the young and talented team can conceptualize and execute complex multi-touch, multi-session experiences for brands.

Bala says, “The Agency of Tomorrow will be a seamless blend of Story-Tellers, Craftsmiths, Tech Geeks and Grand Wizards of Data. The framework of Consumer Decision Journey can be brought to life with real-time data, given the ubiquity of HTTP. The huge complication is Social, which means brands need to tell stories to curate their identity over time. Marrying Storytelling and imagination with real world data can create for a strange world where truth can be stranger, and more beautiful than ever. I hope that the team at LIQVD executes to their vision of being the early pioneers in this emerging field."

Starting now, LIQVD ASIA, begins its journey from 'The White Room', Mumbai with a promise of creating better experiences for the consumers over digital marketing agencies that are increasingly becoming traditional in their approach.