81% Indians will follow FIFA's live telecast: Nielsen

According to the latest survey by Nielsen, Indians love television when it comes to following the FIFA World Cup according to the latest Nielsen Global Online Survey. Eight in ten (81%) Indians would follow the live telecast of the game on the Television, 58 percent would follow the game in the Newspaper, and a half (51%) would watch the games in delayed broadcasts & highlights on TV.

Online articles/ reports appear to be the next most preferred mode of following the game with 35 percent votes. Internet on mobile phones is also viewed as an option to keep one up-to-date with the matches (34%). Other modes of following the game are Online video clips (30%), Online streaming (28%), Radio (20%), Online blogs/chat rooms/forums (18%), Video clips and Applications on mobile phones (both 14%), and Podcasts (6%).

"It is interesting to note that increasingly Indians are using the digital medium to following the sports and this could be a great opportunity for advertisers," said Piyush Mathur, President, India, The Nielsen Company.

According to the Nielsen Survey, 15 percent Indians surveyed would like to catch all the action Live from the stands and intend to travel to South Africa to watch the games. Out of the many methods, if Indians had to choose one main method to follow the Cup then it would be live broadcast on Television, 67 percent Indians would mainly use this method to watch the games, followed by

delayed broadcasts & highlights on TV (7%) and Newspaper (7%).