92.7 BIG FM ANNOUNCES BIG CHHUTTI THIS SUMMER

92.7 BIG FM, India’s No.1 FM Network, and Golden Mikes’ - Radio Broadcaster of the Year 2011, announces first of its kind show ‘BIG Chhutti’ on radio. BIG Chhutti is a travelogue which is conceptualized for creating exceptional experiences for those passionate about travel. It would enable listeners explore distant lands that undoubtedly sit on their wish-list through theatre of mind

BIG Chhutti is dedicated to entertain listeners, deprived of spending vacations in hill stations. BIG RJ will travel to incredible destinations like Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jimcorbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Landsdown, Kotdwar and Pauri. RJ will give a picturesque view of destination, teeming with exotic wildlife and natural beauty, as well as its cultural treasures. These areas have been selected as it serve as sought-after locales for couples, families and singles alike.

Listeners will find value in the show as it promises to offer rare glimpses of the said locations. RJ will also visit the major attractions of the place including theme parks, hotels, resorts etc. Not only this, show also empowers would-be travellers with on-ground realities such as stay facilities, best food joints, mode of transportation, shopping options thereby enabling them to plan their vacations economically & in a better way.

Show is designed especially keeping in mind the summers hence will continue throughout May.BIG Chhutti will be aired in the mid-morning band across 11 stations of U.P, M.P & Jharkhand.

The show offers an excellent platform for marketers of travel & electronic brands to reach a very relevant and plum audience base. Lotus Electronics of M.P. has partnered this unique concept.

Company’s spokesperson - 92.7 BIG FM said in a statement, “It’s a pleasure to organize a travel show on radio which not only caters to those deprived of traveling during vacations but also enable would-be travellers to plan their holidays rationally. This offering is another first from our stable, connecting our listeners through travel. To ensure relevance and direct connect BIG RJs will travel to holiday destinations & will bring real experience to the listeners. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences. "