92.7 Big FM launches an 'Anti-Smoking' drive

The squad wearing skeleton outfits sported messages to spread awareness on "what smoking can do to you". Across various parts of the city, the Skeleton Squad spoke to smokers highlighted the dangers of smoking through placards and a specially designed card inviting the smokers into hell.

Speaking about this initiative Ashwin Padmanabhan Station Head said "Smoking not only affects the health of the smokers but also their family and friends. Through this drive, we intend to educate them about the perils of smoking and convert them to opt for a healthy living. At BIG 92.7 FM it is our constant endeavour to highlight key social issues, which demand the society's attention. We are confident that this campaign, with the support of our listeners, would make a positive impact in the society."