92.7 BIG FM's successful launch of movie '3' hit single 'Why this kolaveri di'

92.7 BIG FM, Chennai’s No. 1 melody station, has done it yet again, the latest on-line sensation hit single track of the movie “3” – “Why this kolaveri di” was first launched by BIG FM amidst screaming fans at a leading mall in the city earlier this month.Actor Dhanush sang the song at the launch of the movie’s single track, held along with the finals of the BIG Little RJ Hunt, part of the 92.7 BIG FM’s Children’s Day celebration, and a full-house shoppers at the Express Avenue Mall cheered on excitedly.Actors Shruthi Hassan and the movie’s young music director Anirudh shared the stage, along with Dhanush and his wife Aishwarya Rajinikanth.

The single track has become a super success nationally, earning rave reviews from both movie fans and critics and is a much sought number among listeners of 92.7 BIG FM.Witnessing the overwhelming response for the song, the single track was played in all 45 stations of 92.7 BIG FM.92.7 Big FM’s top radio jockeys kept the spectators riveted during the final round of the three-phased Big Little RJ Hunt, which preceded the launch of the hit single.