94.3 My FM launches a new campaign

94.3 MY FM has launched a campaign highlighting its position as the station closest to its listeners' hearts.

The campaign, with a punch line of "We're number one in everyone's hearts", throws light on the highly differentiated content created by MY FM to cater to all segments amongst its listeners and is targeted at the advertising fraternity. The campaign which is already in progress is a 360 degree campaign with extensive presence in print, radio, direct marketing, and collateral advertising.

Commenting on the new Campaign, Harrish M Bhatia ' CEO, 94.3 MY FM (Dainik Bhaskar Group) says "94.3 MY FM has always prided itself in its philosophy of Jiyo Dil Se and it is because of this that we have secured the number one position in our listeners heart. MY FM's connect with its listeners is of a much higher emotional value and we don't base our performance on mere numbers. This campaign is aimed at highlighting our wide variety of offerings for our listeners and the opportunities available for advertisers to connect with this wide base of target audience."