A cycling team for yahoo

Where? How? Why? Yahoo, which recently outsourced to Facebook and Bing due to losses in revenues and search, is determined that its Cycling Team (2010) will boost its sagging image.

Led by professional biker Kevin Klein to lead the team and pave for effective development, The Cycling Team offers a platform to Silicon Valley high-tech professionals, 50% of whom reportedly have a propensity for biking and follow the local scene.

This move is made with the intent to hinge unto greater community engagement.

And if Yahoo loses the race, will it outsource to Facebook and Bing once again?

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment