A feeling called Liberty, Come express yourself, says Liberty's new campaign

Strongly corresponding the tagline of "A feeling called Liberty, Come express yourself' the visual treatment is clutter-breaking with their dynamic brand ambassador. The print advertisements are conceptualized by Montage Advertising.

Adgully spoke to Nidhi Arora, Group Head, Montage Advertising to know more about the print campaign.

Talking about the brief Arora said that since Liberty is one of the best footwear brands and every season introduce something new and different. This time we wanted to show the consumers the large range of our product and that range has been displayed in our campaign with Hrithik Roshan.

Arora also told us that up till now they are focusing print only but would soon be seen on digital as well. The main focus has always been to connect with the Youth.

She says, "As cracking the brief is always been difficult as we have to look at different aspects including the marketing aspect of the brief to come out with something innovative and different. This time cracking the brief was not difficult or easy but was interesting as it is really different from what we have been doing in past."

Sufficient care has also been taken in the rendering to ensure that Liberty comes across overall as a smart and stylish brand which oozes class and distinctiveness that the aesthetically-minded will find easy to relate to.

The large number of footwear displayed speaks volumes about the plentiful choice Liberty offers and helps inject a feeling of sheer indulgence in the way the brand presents footwear to the buyer. In other words the message conveyed is that the customer would be spoilt for choice when it comes to picking Liberty Foot Fashion.