Aaj Tak achieves 15 million Instagram followers, a milestone in Indian news

Aaj Tak, India’s leading Hindi news channel, has achieved a significant digital milestone, becoming the first and only mainstream news channel in the country to amass 15 million followers on Instagram. This landmark achievement solidifies Aaj Tak’s position as a dominant force in the digital news landscape, building upon its legacy of delivering “Sabse Tez” (Fastest) news across television and online platforms.

From its pioneering role in revolutionizing news delivery on Indian television to its current digital supremacy, Aaj Tak has consistently adapted and innovated to meet the evolving needs of its audience. The channel's Instagram presence has become a vital source for millions seeking real-time updates, incisive analysis, and compelling storytelling.

Aaj Tak's success on Instagram can be attributed to its dynamic content strategy, which includes:

• Breaking news: Delivering instant updates on developing stories.
• In-depth analysis: Providing expert commentary and context on complex issues.
• Exclusive interviews: Featuring prominent figures and newsmakers.
• Visual storytelling: Utilizing high-quality images and videos to capture attention.
• Interactive content: Engaging with followers through polls, Q&As, and live sessions.
• Reels and short-form video: Utilizing the current trends in digital media to reach a wider audience.

In a media landscape increasingly dominated by digital platforms, Aaj Tak's achievement underscores the enduring importance of credible and timely news delivery.

This achievement comes at a time when digital news consumption is rapidly increasing in India, with platforms like Instagram playing a pivotal role in shaping public discourse. According to recent reports, Instagram's user base in India continues to grow, making it an essential platform for news organisations seeking to reach a broad audience.