Aarati Kakkad joins Grey Mumbai

Grey Mumbai appoints Aarati Kakkad as Creative Director ' Copy. Aarati will work with ECD copy Rohit Malkani.

Rohit Malkani, ECD Copy Mumbai says, "Aarati is a hugely talented Creative Director with a delicious mix of strong brand work, commitment and madness. Her work on Vodafone has been exemplary and she will be a huge asset to Grey Mumbai's creative department."

Aarati won significant recognition for her work on Vodafone including a Gold at the Effies for the Vodafone Alerts Campaign; a Silver Abby for Integrated Campaign for Hutch Small, Medium & Large among other awards.

On her appointment at Grey Mumbai, Aarati says, "I'm excited and looking forward to doing great work for Grey's Mumbai clients, not to mention, working with such a great team."

Aarati Kakkad began her career at Concept Communications as a trainee, writing copy for brands like Onida. She moved on to Enterprise Nexus (Bates India) and worked on Times of India, Femina, NECC and ICICI credit cards before joining O&M where she spent 5 years working on campaigns for Vodafone, Emirates, Kotak Mahindra Insurance and DHL. After a short stint at Leo Burnett, working on brands like Whisper and McDonalds, Aarati has joined Grey Mumbai.