'Ab Stress Nahi Hai Sehna': GADDA CO launches ad with Shaktimaan

GADDA CO, a trusted name in the mattress and bedding industry under the umbrella of Baby & Mom Retail, has unveiled its latest ad campaign, "Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna." The campaign features veteran actor Mukesh Khanna, renowned for his iconic roles as Shaktimaan and Bhishma from Mahabharat.

Mukesh Khanna reprises his Shaktimaan persona, delivering a powerful message about the significance of quality sleep in combating stress and promoting overall well-being. The campaign positions GADDA CO as the ultimate solution for modern sleep challenges, emphasizing the brand's commitment to comfort and durability.

The ads, now live on Instagram and Facebook, use relatable storytelling to illustrate the detrimental effects of poor sleep and how GADDA CO mattresses, mattress protectors, and pillows can ensure a rejuvenating rest.

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"I've always championed health and well-being, and I believe quality sleep is at its core," shared Mukesh Khanna. "GADDA CO’s focus on enhancing sleep quality resonates deeply with me. I’m thrilled to be part of a campaign that highlights such an essential aspect of life."

Shish Kharesiya, Founder and CEO of Baby & Mom Retail, said: "Having Mukesh Khanna as the face of GADDA CO is an honor. His iconic status and association with trust and protection align perfectly with our mission to provide stress-free sleep solutions. Through this campaign, we aim to reinforce our position as the go-to brand for healthier, more relaxed lives."

The campaign includes several videos, each showcasing GADDA CO's range of sleep products, including mattresses, mattress protectors, cervical pillows, and fiber pillows. The engaging visuals and practical demonstrations underline the life-changing impact of restful sleep.