ABBYs 2023: Bobby Pawar, Emmanuel Upputuru, Sabyasachi Mitter are Jury Chairs

Emmanuel Upputuru, Founder, Efgh Brand Innovations; Sabyasachi Mitter, Founder and Managing Director, ibs + Fulcro; and Bobby Pawar, Chairman and CEO, Havas Group India, join as Jury Chair for Green Abby category, Jury Chair of Technology category, and Jury Chair of Static Print, respectively, at The ABBY One Show Awards 2023.

Emmanuel Upputuru will chair the Green Abby category. He was earlier CCO, Cheil, Founder of ITSA and NCD, Publicis Advertising. He has won a rich haul of Cannes Lions, One Show pencils, D&AD, Adfest, London International and many Abby One Show Awards. He has been ranked India’s Hottest Creative by Campaign Brief Asia in 2003-2004.

Upputuru has been on prestigious juries like D&AD, Adfest, London international, etc. He led Cheil to 4th hottest position at Abby One Show in 2022,and also helped the agency win the title of Digital and Branded Content agency of the year at the Abby One Show in 2022 apart from winning their first Effie Gold.

Upputuru considers his biggest success to be mixing oil and water: the traditional ATL prima donnas, and the digital natives, who were previously separate teams; he has integrated them into one big team. Today, he uses technology as a medium and calls Data as his boss.

Sabyasachi Mitter has been appointed the Jury Chair of Technology category at the Abby One Show Awards 2023. He is an alumni of IIMC with a career spanning 27 years, with over 20 years as an entrepreneur. He is the Founder of ibs and Fulcro, two of India’s leading digital agencies.

In his expansive career, Mitter has worked with over 100 marquee brands across industries. With over 250 awards, 17 times agency of the year and the Grand Prix at the ABBY, he has demonstrated thought leadership in delivering award winning campaigns for some of the most iconic brands of the country.

Sabyasachi Mitter said, “The Abby One Show Awards is without doubt the gold standard of the advertising awards in India. With technology becoming ubiquitous in marketing and communication and CX becoming a critical lever of business success, the Technology category at the Abby One Show awards is really the one to watch out for.”

Bobby Pawar will be on the Static Print jury of Abby One Show Awards 2023. Pawar is among the most awarded creatives from India, with over 400 local and international metals. He was IAA India’s Creative Agency Leader of the Year (2021) and Campaign Asia’s Creative Person of the Year (2011) for India and South Asia.

Prior to joining Havas Group, Pawar spent five and a half years at Publicis, where his mandate was to turn around the agency. During his stint, Publicis created some of the country’s most talked about and effective campaigns.

Before this he was the Chief Creative Officer at JWT, where he made a marked difference in the agency’s creative product. Pawar also spent four and a half years as the CCO of DDB Mudra Group. There he was tasked with the raising creative bar across many disciplines; digital, experiential and media. As a result, he transformed the group into one of the hottest agencies in the country.

Bobby Pawar said, “I am thrilled to be on the Abby One Show Jury in a category I love which is Print. I look forward to raising the bar further in this prestigious award show.”

Pawar has worked for seven years in the United States. He had long stints at Ogilvy, New York and BBDO, Chicago. One of his films ran on the Superbowl. It was also featured in the MoMA and nominated for an Emmy.

The Abby Awards will be held on the 24th, 25th, and 26th of May during Goafest 2023.