Abhay Deol launches Godrej's Gojiyo.com

In line with the Godrej Masterbrand's promise of "Brighter Living', the Godrej Group has launched GoJiyo.com - India's first online virtual world. GoJiyo.com will mark the coming together of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale. GoJiyo will be a platform for the Godrej brand & it's portfolio to engage with the restless, upwardly mobile Indian youth in a powerful, experiential manner.

In more ways than one, GoJiyo is the younger "avatar" of Godrej for the future. Actor Abhay Deol famous for his portrayal of memorable characters such as Lucky in 'Oye Lucky...' and 'DevD' launched GoJiyo. Targeted at young, progressive Indians this venture is

Gojiyo follows the relaunch of Godrej Masterbrand with a new marketing and brand strategy in 2008 and a host of key initiatives since then. These have included a campaign to showcase Godrej's Aerospace technology and Godrej Khelo Jito Jiyo - India's first branded lifestyle game show. Since the unveiling of this strategy, in the categories that Godrej has focused on, our growth has been 33% against an estimated average category growth of 23%. As we work to stay ahead of the curve , we continue to innovate and offer our consumers experiences that are out of the ordinary and Gojiyo is an example of this."