Ad Club Madras bridges Academia-Industry gap in TN

In a significant step toward bridging the gap between academia and the advertising industry, Advertising Club Madras has expanded its Student Chapter Initiative to include more colleges and universities across Tamil Nadu. Recent additions to the program include MEPCO School of Management Studies, Sivakasi, and the Department of Communication, Madurai Kamaraj University, alongside previously enrolled institutions such as Trichy Government Arts College and Apollo Institute of Hospital Management and Allied Science.

This initiative aims to provide students with hands-on exposure to the advertising and media sectors through workshops, guest lectures, internships, and interactive sessions. As part of the expansion, 159 students from MEPCO School of Management Studies have joined the Advertising Club Madras Student Membership Program, highlighting the growing interest in the initiative.

The program's structured curriculum includes tailored workshops and sessions by industry leaders, such as:

• "What is PR?" by Mr. Ramkumar Singaram, Co-founder & Director, Catalyst Public Relations Pvt. Ltd.
• "Ideas and Advertising" by Mr. Ravindran Solomon, Founder & CEO, Soloverse.
• "Career Counselling" by Team Ad Club Madras.

These sessions are designed to give students a comprehensive understanding of the advertising, media, and communication fields.

1. Balasubramanian, President, Advertising Club Madras, emphasized:"Our Student Chapter program connects students with the vibrant world of advertising and media. It not only fosters talent but also inspires young minds to explore rewarding careers in this field through interaction with experts and immersive learning opportunities."

Surej Salim Kumar, Secretary, Advertising Club Madras, added: "This initiative bridges theory and practice, offering students hands-on exposure through workshops and real-world engagement. It’s a platform for students to learn and for the industry to nurture fresh talent."

Dr. Balamurugan, Sr. Professor & Director, MEPCO School of Management Studies, remarked:
"This collaboration enriches our students with creative thinking, practical learning, and invaluable industry connections."

Dr. Nagarathinam, Professor & HoD, Dept. of Communication, Madurai Kamaraj University, noted:
"This partnership allows our students to gain unique insights and develop critical skills for the modern communication landscape."

The initiative offers a blend of academic and industry-oriented opportunities, including:

• Workshops & Webinars on topics like advertising, PR, and digital marketing.
• Guest Lectures & Panel Discussions with industry veterans.
• Internship Opportunities for hands-on experience.
• Competitions & Networking Events to foster creativity and connections.

Also Read: Ad Club Inspiration Room brings the Cannes Lions Experience to Bangalore