ad2c strengthens core team; all set to boost momentum

ad2c, a leading provider of advanced mobile marketing and innovative solutions for the Indian market, today announced the appointment of Harish Nair as the Chief Strategy Officer and Pradeep AJ as the Business Director, respectively.

 

Announcing the appointments, Madan Sanglikar, CEO, ad2c said, “We are very excited about welcoming Harish and Pradeep onboard. Their vast experience and expertise in digital arena will help us in delivering superior innovations and solutions. They will play a key role in strengthening and anchoring the digital proficiency of ad2c in India. ”

 

Harish Nair, Chief Strategy Officer, ad2c said, “I am very excited about embarking on this new journey with ad2c. My effort will be to utilize my skills and knowledge in forging a strong and formidable foundation for the digital squad at ad2c to guarantee a significant improvement in the way brands interact with their audience. ” 

 

Pradeep AJ, Business Director, ad2c said, “I consider myself fortunate that I am getting the opportunity to be part of the ad2c team and architect its business growth in South India. I am looking forward to utilize this opportunity to the maximum and enrich my experience. I firmly believe that mobile marketing is moving towards the pinnacle, and as a part of ad2c team I will ensure that we are the leaders riding this digital nimbus.”

 

Harish Nair’s experience in the digital arena spans beyond a decade which includes the role of Partner - Invention at Mindshare in his last stint. There, as the Digital Lead West he had been pivotal in Mindshare’s domination of the digital category in India. He was responsible for setting the digital vision and road map to ensure that the advertisers’ marketing investment in digital translated into clear results. An Engineer from the Kerala University & MBA from XIME, Bangalore, Harish started his digital journey with BOTW, a self-styled start-up. He is also a trained digital media trainer.

 

As the CSO at ad2c his mandate is to help brands improve the quality of their conversations with their audience with mobile at the core of the communications strategy.

 

Pradeep AJ started his career with digital B2B startups in 2002, while working at Jobstreet.com & Dice.com, managing sales & marketing for their India operations. In 2008, he joined Mindshare to manage the Digital Media practice for brands from various sectors like Beverages, Fashion & IT. His profile boasts of several Industry awards & recognitions for the innovative strategies for Kingfisher, Allen Solly & Lenovo. An MBA from VTU he strongly believes that Mobile is the newest mass media & has the potential to become the most influential mass media of all time.

 

At ad2c his mandate is grow the digital business in South India while positioning mobile as the core offering for advertisers.