Adam vs Madam of Channel [v] hits TV screen today

The quintessential Battle of the genders is ON. Channel [V] yet again launches a first of its kind, a show that will demonstrate that Men are not born to just be bullies and women aren't built simply for submission. Adam vs Madam, a show that, for the first time, challenges the clearly chalked out territories between man and woman, a show that goes one level over. Catch all the brawls between the switches only on Channel [V] at Adam Vs Madam, starting Oct 21st, every Thursday at 7 PM.

The challengers will have to fight tooth and nail to prove themselves the stronger sex, but the catch is they "switch their sexes and their roles!'Yes, that's right. The contestants are pitted against each other in various challenges that place them in gender specific situations. These situations will test their coping skills emotionally, physically or intellectually depending on the nature of task.

Speaking of the new concept, Prem Kamath, GM, Channel [V] said, "The battle of the sexes has always been there and is endless. This show has a unique concept, something which has never been witnessed on Indian Television before. Adam vs Madam will attempt to answer the universal question and hopefully make for great TV in the process."

Get ready to witness the sex battles as the contenders swap. Not just their roles, but their identities as well. There is Drama, there is a fight even as temperatures soar in the quest to come out stronger in the Gender Bend. VJ Manish will be hosting the show, bringing out the contestants' witty side & putting them in a spot.

This promises to be one hell of a show as the contenders go an extra mile to come out stronger in the Gender War.