Adani Wilmar’s Fortune Foods participates in Maha Kumbh 2025

Maha Kumbh 2025, the grandest spiritual gathering of the year, is witnessing a unique and heartwarming initiative by Fortune Foods, a part of the Adani Wilmar Group. With an estimated 40 crore+ attendees, Maha Kumbh 2025 is an unparalleled confluence of faith and devotion. Understanding the significance of nourishment in this sacred journey, Fortune Foods has introduced 'Ahar Kumbh'—a thoughtful initiative to bring the comforting flavors of 'Ghar Ka Khana' to millions of pilgrims.

Fortune Chakki Fresh Atta brings Specially Imprinted Roti to Pilgrims

Recognizing that many devotees miss the taste of home-cooked food while at the Mela, Fortune Foods has introduced an innovative way for visitors to prepare and enjoy fresh rotis. A specially designed 'Chakla' (roti-making board) imprints each roti with the Fortune Chakki Fresh Atta logo, adding a personal touch to every meal. Pilgrims enthusiastically participate in rolling and cooking these rotis, creating a shared experience of nourishment and devotion.

Women devotees prepare 2000 Fortune Special Thali, comprising Fortune Chakki Fresh Atta (Roti), Fortune Pulses (Daal), Fortune Soya Chunks (Sabzi), and Fortune Besan (Laddu), offers a wholesome meal to the pilgrims, reinforcing the brand’s commitment to quality and tradition. The activity zone also serves as a showcase for the extensive range of Fortune products, engaging visitors with the brand’s diverse offerings. 

Fortune Besan Laddu: The Maha-Prasad Winning Hearts

Laddu has always been an integral part of religious rituals, and Fortune Foods has elevated this tradition by introducing the Fortune Besan Laddu as the Maha-Prasad of Maha Kumbh 2025. Made with Fortune Besan, these specially crafted laddus—each imprinted with the Fortune logo—are being distributed at the Fortune 'Ahar Kumbh' Activity Zone. The initiative has received an overwhelming response from devotees, who appreciate both the taste and the sentiment behind this offering. Additionally, a special distribution ceremony is being conducted across leading Akhadas, making the Fortune Besan Laddu a cherished part of the Kumbh experience.

Innovative Brand Installations at Maha Kumbh 2025

Beyond the food offerings, Fortune Foods has captivated attendees with striking branding innovations. A giant installation of the Fortune Soya Health Refined Oil Pack at Sangam Approach Road stands as a beacon of Fortune’s presence, visible both during the day and night with special illumination.

In Maha Kumbh 2025, Fortune Food’s heartfelt initiative is making a meaningful impact, ensuring that millions of devotees not only experience spiritual fulfillment but also enjoy the warmth of home-cooked flavors during their sacred journey.

Customers purchasing Fortune products worth Rs. 1,000 or above receive a complimentary Fortune-branded chakla (rolling pin), connecting traditional cooking methods with modern quality.