Adclub to hold EFFIE India awards 2021 virtually on Friday

The Advertising Club will host the prestigious advertising and marketing awards show ‘Effie India Awards 2021’ on Friday, October 29, 2021 at 7 p.m. In view of the  pandemic, the event will be held virtually.

Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network collaborates with some of the top research and media organisations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. Effie is the only award that recognizes what has worked at the marketplace and how advertising has contributed towards building a brand.  It is also the only award which is presented to both the agency as well as the client.  

The Effie continues to bring a profound change in the concept of advertising awards.  Awards are no longer just a celebration of the craft of advertising, but a substantial acknowledgement of an agency's capabilities to build brands through effective campaigns. Effie awards, over the years, have emerged as one of the most coveted awards for the Marcom industry.  

The Effie India Awards, for the past 21 years, has become a calendar event for the industry with the gala evening attracting 1500+ professionals from the world of advertising, marketing, media, research, PR and communication.  In terms of participation it has emerged as the third largest in the world.   

This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 agencies participating.  It has been decided to conduct the judging online for the first time and to add four new categories. 

The Ad Club and the Effie Committee also express their gratitude to 520 jury members for their time and support.  As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists will be part of the judging process this year.  

Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, said: "We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home. The quality of work this year has been exemplary and we are excited to present the best to you on the 29th of October. Watch the show online from the comfort of your home or office"

 Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, said: “A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with  delivering tangible business results. More power to them” 

The event will be live-streamed on The AdClub website www.theadvertisingclub.net  and its Facebook page and YouTube channel.