AdGully Brings You Unfiltered Insights On Scaling Lifestyle Brands, Straight From GrowthStudioz Office!

Money, Product and Presentation. If you think that's all it takes to scale a D2C brand in 2024, then you’d be wrong! It is as much of a science as it is an art.

For a while now, AdGully has been looking into how popular D2C brands and performance marketing agencies scale up revenue. It's not merely about fancy designs and huge budgets, and it is not just about algorithms.

Coffee Chat Chronicles: GrowthStudioz' Recipe for Success

To get to the bottom of it, we pulled up a chair with Soumyajeet and Rahul, Founders of GrowthStudioz and discussed over several cups of coffee the fascinating world of lifestyle brand marketing.

They told us how they cracked the code for their long-standing client GIVA, scaling them up by a jaw-dropping 220X in four years. Their secret? As they put it, is a 360-degree approach of finding the winning products, scaling them like you're playing Jenga on steroids, and making it all look effortless.

The process takes countless hours of market research, crafting trendsetting Ads, testing and finding winning combinations that help them scale revenue. And like any other field, you get better with practice and experimentation

From a chat that lasted close to 3 hours, here are the key points Adgully believes would be most helpful for budding lifestyle brands

Dynamic Ads x Portfolio Strategy

In a world where you blink and a new trend has emerged, GrowthStudioz has one thing they rigidly stick to - Speed.

They're all about leveraging dynamic ads and portfolio strategies to unearth those winning products.

Once you have found your winning products, it is then about setting up tailored ads for these top performers and running them across various budgets.

The Mantra: Make a killer first impression. After that, it's a showdown with your competitors to see who can linger longest in consumers' minds.

Balancing Act: Acquiring More Customers vs. Increasing Brand Recall

Finding the right balance between expanding your customer base and being unforgettable is like trying to balance a tray full of chai glasses at a crowded Irani cafe. It's not just about getting one-time buyers; it's about making your brand the solution in your customer’s minds – always there, always memorable. Think of it as being the go-to snack during the 4p.m. chai break; once you're in, you're a staple.

Facebook: An Oldie But A Goldie

In a world of fast-food joints that thrive on trends, Facebook is the go-to family restaurant that refuses to retire.

GrowthStudioz advises: Don't question Facebook; it's the reliable family dinner spot. Use it; master it, but then, spread your wings to Google, WhatsApp, Email and other ad mediums. Convert those one-time purchases into returning customers.

Use Advanced Tools: Because Who Doesn’t Want Superpowers?

Custom catalogues and server-side tracking – ever heard of them? If not, you're leaving money on the table. It's like having a superhero utility belt but for marketing. GrowthStudioz swears by these tools; they're like Batman using his gadgets to fight marketing crime.

Tools and integrations they recommend: Elevar | Contlo | GoKwik

Scale Your Creatives

GrowthStudioz drops the truth bomb – if you've got 200+ products, you better be testing 20+ creatives a week. Creativity is their secret sauce, and they're not stingy with it. They also commented on how they are constantly working on making their design teams agile - agile to use a variety of tools, approaches and even AI to deliver high-quality creatives at a rapid pace

The Metrics Mumbo-Jumbo

Cut the marketing jargon and find the metrics that matter. Forget ROAS fluctuations when looking at the future; it's like worrying about your WiFi signal while your house is on fire. Focus on MER. It's the wise old owl, giving you an all-over performance report based on all your efforts.

Because growth is not just about the numbers; it's about the rhythm of your marketing efforts. Low MER? Time for a remix. High MER? It’s time to party (and then buckle down to analyse for valuable insights).

Metrics They Swear By : MER | GM1 | GM2 | Conversion Rate | AOV

Content Creation: It’s the Cement Not the Sand

Don't let ROAS fluctuations bog you down; prioritise your content strategy. Like a well-laid foundation, a strong content game ensures steady customer acquisition at better efficiency compared to your competitors, rain or shine.

But hey, the fun doesn't end here. We took a quick scroll through the internet, and it seems the consensus is clear – it's a wild terrain out there, and GrowthStudioz has handed us the map to navigate through it.

Let’s wrap it up with this sentiment,

"In the world of D2C, it's not just about selling; scaling a brand is about offering something that adds value to people’s lives, and creating a brand that tells a story."