Adgully Exclusive | Kidville not just a gaming zone, provides education full of entertainment: Kwakids Learning's Rosenyn Kapur

Kwakids Learning Pvt. Ltd. launched Kidville, India's first-ever child enrichment and entertainment facility with a focus on enriching the lives of young families and children by providing them with a fun-filled, safe, and clean environment to learn, play, and grow. Kidville internationally, operates large, upscale facilities, catering to children in the 0 to 8 years age group by offering fun, age-appropriate classes where each child can learn through play and exploration.

The programs at kidville are age-appropriate and are basically designed to inspire confidence and help child grow physically, socially and cognitively in a safe, stimulating environment. Catering to a phenomenal range of classes, in music, gym, art, dance, enrichment and preschool, as well as quality services and products such as a Kidville Boutique, a hair salon, especially for kids, a large indoor play space as well as celebration of birthdays, special seminars and workshops for parents, it is all-in one place for parents and children.

Adgully caught up with Rosenyn Kapur, Managing Director & CEO, Kwakids Learning Pvt. Ltd to know more about the initiative.

She says, "The basis of setting up Kwakids is to bring in quality and entertainment education for children. So keeping the basic idea in mind we launched kidville, which is not just a gaming zone but also provides education full of entertainment.

"Everything here is exploratory. We will take the kids through the magic of science, we will teach them about the age of dinasorous, most importantly about road safety and signals and much more. All this would be done in an attractive and practical manner. Our aim and motto is to provide education along with enrichment," she added.

The biggest highlight of Kwakids is that; it brings in programs that speak about quality education and enrichment programs.

The USP is that the focus is on safety, hygiene, cleanliness and enrichment of the children. Kapur said, "We pay proper attention towards the safety of the child; both hygienically and educationally. Also we take care that the child is never left alone or unattended."

On asking about the marketing and promotional activities regarding this initiative, she said, "The biggest promotion one could do here in this space is, "Word of Mouth'. As here in this space one is dealing with the most sensitive part of a parent's life. What all they want is security, safety and proper mental and physical growth of their child. So I guess word of mouth is like the biggest thing which we can do in this space to grasp the satisfaction of the parents. In terms of advertising, we are doing a lot of work on the digital space."

Talking about expansion plans, she said, "Our entire concept is to expand over the entire country. We want to reach out as many people as possible. First we want to mark our presence in Mumbai. Then we also have plans to move into all metro cities and we would also amend changes as per requirements. As per demands, it could be changing the entire model or we might break it into some pieces and start opening pre-schools for smaller market. So the idea behind this is to reach out to as many people and families as possible."

As told by Kapur, the team would love to get into the franchise model. She says, "We would want to get associated with people who would willingly maintain the quality of our program. We also have plans to develop in 100 locations within the country over the next 10 years through a combination of both; company owned and franchise model."

Kapur's another venture Kidville is a one stop facility for all families, which, in addition to enrichment classes and an indoor playground, also features a retail boutique with ready-to-wear clothing from designers like Gaurav Gupta and Maya Nocon of Kidology, various international brands such as Zoggs for the Swimwear and Swim Accessories and dress up costumes for Kids.

The boutique will also have collections and accessories like headbands, hairpins, beaded neckpieces, bracelets specially designed for little kids. To complete the entire offering, Kidville also retails 100% natural, non toxic and organic hair and body care products for boys and girls along with natural mineral makeup, nail paint and nail art for little girls. . The toys and games section will have well known brands such as Alex and Melissa and Doug , which are exclusively geared towards child enrichment. | By Aanchal Kohli [aanchal(at)adgully.com]