Adgully Exclusive | Lakme Fashion Week bridges the gap between the consumer and the designers: Fashion And You's Trivikram Thakore

Lakme fashion week, one of the biggest and prestigious fashion weeks, provides a great oppurtunity to the fashion business fraternity. It is a great platform where in designers and brands get a chance to showcase their collections and boost up their business in terms of sales and matketing. FashionandYou being India's Leading Online Luxury Private Sales Club has witnessed and been instrumental in the Fashion WEBolution.

Adgully caught up with Trivikram Thakore, Director-marketing, fashion and you at the Source of Lakme Fashion Week winter festive 2011 to talk about his brand's association with Lakme Fashion Week and about the brand as well.

The brand being synonymous to fashion so when asked about the first thing that comes to his mind when said Lakme Fashion Week, he said, "as a business man I spot an opportunity as this platform gives a big chance to bridge the gap between the consumer and the designer."

Briefing us about his company he said that fashion and you is basically a distribution and retail channel who also does direct to consumer market. "We are a channel that showcases and sells lots of goods to our members. So in this way we are retailing and as we talk to our customers so we are kind of marketing as well. So basically we are a unique club that has retailing and marketing arm," he added.

It is a flash sales model as there are so many sales going live everyday on their website.

When talking about growth strategies, he told us that growth wise the brand would continue working with high fashion brands across the world with an aim to bring them onto their shop and offer them to their members. "We are not only trying to increase the width of our members but also the depth of our relationship," he added.

Explaining further he said, "From the brands perspective we want them to look at us as a new webolution and see us as an opportunity to reach out to their potential consumers. We want consumers to look us as a medium where they are able to buy smart and good stuff."

Thakore says, "When we curate a sale we always ask ourselves that, is it something that would interest us?? We put this test first on ourselves. What has always been unique to us is that we were the first in the business and we are the biggest when it comes to private sales club."

Since in this era there are lots and lots of fashion brands so to stand out one has to have the 'uniqueness'. Explaining the fact he said, "There is a unique collection that has been launched this season at Lakme Fashion Week in which we will be having designers on the board who will exclusively create stuff for Fashion and you. "

Speaking about his association with LFW, he said, "This is the third season of our association." As this is one of the biggest platforms and the most prestigious shows happening, FashioandYou sees a very good opportunity to come up and strike conversations with both the established designers and the upcoming designers and together with them create and curate sales and opportunities for their members which would keep them engaged with their brand.

The whole idea is to bring really different, smart buys at Oh My God prices. Wishing good luck to the new entrants he happily signed off.

Fashion and You is an exclusive, invitation-only online destination featuring the best International & Indian Designer brands in Luxury, Hi-fashion & Lifestyle experiences for men, women, children & your home. | By Aanchal Kohli [aanchal(at)adgully.com]

Check the Video interaction with Fashion And You's Trivikram Thakore [Click Here]