Adgully Exclusive | Storytelling for the new-age client: Corporate Storytellers' Santosh Pillai

Corporate Storytellers, is a company that provides knowledge based services to enhance enterprise value and productivity. The team helps companies tell compelling stories to various stakeholders ' primarily the shareholders, potential investors, employees and the media. Primarily conceptualised to tell stories mainly using video but the company is not restricted by it.

Corporate Storytellers noticed that Indian companies, having reached high levels of competence in execution of work, were lagging leagues behind when it came to presenting themselves to a global audience. Besides the insight was more apparent in the case of companies that are B2B focused and likely to be specialised in a particular domain.

Ever since its inception the company has seen steady growth and has gathered some valuable relationships with its client. Adgully caught up with Santosh Pillai, Co-Founder, Corporate Storytellers, to find out more about the firm's plans for the year.

Talking about the need-gap to come out with this offering, Pillai says, "We created Corporate Stroytellers to work with firms that would need a specialist firm like ours to tell their stories. Our team comprises people from various backgrounds - investment banking, management consulting, broadcasting, journalism and software/digital technologies. We work at understanding the client's domain in depth before making our suggestions. Going by our increasing number of client relationships, we assume we have done that successfully so far."

In the comapny's content creation vertical, the service offerings range mainly in the creation and delivery of rich media content. This would range from corporate videos, animation, infographics and interactive multimedia solutions. Corporate Storytellers also provide software tools and technologies for its clients to help them keep track of their reputation online.

While signing off Pillai says, "This year will mainly be spent doing more of the same work we have been excelling in. We will be working with newer clients for the mass-scale video outsourcing contracts and those will be much more than the last year. We will continue to track and analyse newer applications that integrate media and technology and recommend the best ones to our clients." | By Prabha Hegde [prabha(at)adgully.com]