Adgully Exclusive | We offer non-pirated content and our collection of music is exceptional: iMusti.com's Samir D Khandwala
Adgully caught up Samir D. Khandwala, Founder & CEO iMusti, Inc to know more about the music web portal, the key strategies and much more.
Stating the key highlights of the music web portal, he said, "iMusti.com is a dynamic portal for digital Indian music lovers and artists. We aspire to build the largest and most comprehensive archive of music for Indian music enthusiasts worldwide."
One of the key objectives of iMusti is to bring together exclusive and exceptional content and make it accessible to everyone and anyone across the globe. Khandwala said, "We are a premium music portal for those who love and appreciate Indian music. Imusti.com offers 24 different genres of music. Ina nut shell, iMusti brings complete range of audio and video content on all technology platforms for worldwide customers."
Higlighting the USP, he said, "We offer non-pirated content and our collection of music is exceptional and something which is not easily available. Website and applications are completely ad free."
Commenting on how they deal with competition, Khandwala said, "iMusti delivers full range of content on all platforms, there is no unwanted advertisement or low-quality delivery. Our primary competition is piracy and illegal sites. Our goal is to be a premier music service provider for everyone in all parts of the world."
As a part of the digital medium themselves, commenting on how they use this medium to promote their portal, he said, "iMusti uses various social media sites including Facebook, Twitter and Tumblr. We promote new products, announce promotions and communicate through these pages."
Speaking about the on-ground activities that they are associated with, Khandwala told us that they undertake on- ground activities through which they could promote Indian culture and music in US. "The portal provides sponsorship for various cultural programs such as Marathi Mandal, culture programs for Gujarati, Bengali, etc.", he said.
Presently they support all Android and iOS based devices which includes devices made by Samsung, Apple, HTC, Motorola and video is delivered through Samsung SMART TV platform. iMusti is also launching a very large collection of video that can be accessed on Samsung television platform and all other platforms.
Speaking about the marketing and growth strategies, Khandwala explained, "iMusti will expand content library at all times. We will identify rare, popular and high-quality content in all genres and make it available to our subscribers. We will constantly maintain and stay with technology curve so subscribers can access it on all possible platforms. We will continue to improve functionality of our applications with new and exciting features. We will also bring more improvisations in streaming technology."
"Our goal is to make it a highly entertaining application so subscribers use it at all times. iMusti aims to sign partnership agreements with large corporations in all parts of the world to make the content more accessible, affordable and entertaining," he added.
Conclusively, Khandwala said, "We will also utilize social media platform (applications like Facebook) to interact with our members and fans and also we will work very closely with artist community to promote their work to their fans in all parts of the world."
Founded in 2007, iMusti began with an invitation from a group of music enthusiasts to make available quality music to everyone. iMusti allows music lovers to access one of the largest collections of music online -- people of all ages, and in all countries. Members can browse or search entire catalog and choose to listen to their favorite number. Apart from listening to music, users can also download their favorite songs for a small cost or purchase the entire album (CD or DVD). All downloads are in high-quality digital format. | By Aanchal Kohli [aanchal(at)adgully.com]
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