Aditya Birla Capital partners with Flam for an immersive Olympic support campaign

Flam, a pioneering Mixed-Reality publishing platform, announces its latest MR advertisement with Aditya Birla Capital (ABC). This marks the addition of FinTech as a category on Flam; thus reaching a significant milestone. The experience is an immersive display, fortifying Aditya Birla Capital's support for Team India to win gold medals at the 2024 Paris Olympics. ABC is also an official sponsor of the Indian Olympic Team. This collaboration introduces immersive experiences to the financial services sector, demonstrating Flam's versatility and adaptability across diverse industries.

The partnership with Aditya Birla Capital represents a strategic entry of Flam into the Fintech sector. Knowing the secrets of producing interesting and creative content, Flam has transformed traditional print advertisements into dynamic, interactive experiences that can surely appeal to the targeted audience. This partnership unambiguously establishes Flam as a key market participant in mixed reality and demonstrates the company’s versatility in adapting to the demands of various sectors.

 Flam has consistently pushed the boundaries of interactive advertising, delivering captivating experiences for brands like Britannia, Samsung, and AJIO, to name a few across various spheres such as F&B, Consumer Electronics, E-commerce, Real Estate, and more. With its proven track record and innovative technology, Flam now crosses a new frontier by getting into FinTech, Automobile, Banking, and more with mixed reality brand integrations   lined up for the next 15 days and beyond.

 Outside its venture into Fintech, Flam continues to expand its footprint within existing sectors. With new partnerships in F&B and Real Estate in the pipeline, the brand is demonstrating its potential to drive growth for brands across various verticals.

In this journey of expanding reach and influence, Flam remains committed to delivering exceptional mixed-reality experiences that are captivating and produce tangible results. The partnership with Aditya Birla Capital is a testament to Flam's ability to innovate and adapt, positioning the platform as a frontrunner in shaping the future of advertising.