Aditya Birla Health Insurance unveils #LetsFaceIt campaign

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital, has launched the groundbreaking #LetsFaceIt campaign, aimed at raising awareness about heart health across India.

The campaign, which coincides with World Heart Day on September 29th, encourages Indians to take proactive steps towards improving their heart health, looking beyond physical appearances to focus on their well-being.

At the core of this initiative is the ABHI Activ Health app, which features advanced face scan technology. With just a quick selfie, users can instantly receive valuable insights into their heart health, making it easier than ever to take charge of one’s cardiovascular fitness. This innovative approach allows individuals to transform a simple photo into an essential health assessment tool.

To engage the nation, the #LetsFaceIt challenge invites people from all walks of life to share their heart health scores on social media, encouraging their followers to join the movement. In a bid to amplify the campaign, ABHI has collaborated with prominent influencers, who will share their own heart health scores, motivating their audience to prioritize their heart well-being.

The campaign extends across multiple platforms, including social media, email, WhatsApp, and the Activ Living platform, ensuring widespread access to heart health information. In a unique initiative, ABHI has placed QR codes in washroom mirrors across various locations, enabling individuals to scan and assess their heart health in real-time, making the process even more accessible.

Running from September 12th to September 29th, the #LetsFaceIt campaign is a bold effort to spark a national conversation around heart health. By combining cutting-edge technology with extensive outreach, ABHI aims to reshape how Indians view and manage their cardiovascular health.